Video game prices to cost more, permanently

IF Activision's CEO Bobby Kotick gets his way, we'll all be paying an extra ten quid for our video games in the next few years.

Many presume that this hike is simply the first stage in next-gen console rollouts, as prices for launch titles of consoles have tended to be pricey in the past. However these price changes are here to stay. "We've said we're to going sell those products at higher price points until... the market forces us to sell them at lower price points, which we don't think is likely," Kotick said in a presentation at the Banc of America conference in San Francisco on Monday.