How Microsoft will cram Windows 10 even harder down your PC's throat early next year
Found on The Register on Friday, 30 October 2015

Microsoft will automatically download Windows 10 to millions more PCs in a "recommended" Windows update early next year.
Then early next year, Windows 10 will become a free "recommended" update – meaning it will be immediately downloaded by any PC or device that automatically installs "important" and "recommended" updates.
The decision to migrate away from Microsoft products was a good one.