Firefox users, get ready for ads in your browser
Found on CNet News on Thursday, 13 November 2014

The Firefox browser, lagging its well-heeled rivals, will soon be serving up an array of ads to one and all.
"We are only collecting minimal viable data" related to sponsored tiles, Herman said. Mozilla will collect a user's location but no more specific than the country the user is from, how many impressions the tile received, and how many times users pinned the tile to their New Tab page or removed it.
Mozilla, get ready to lose more users. Thanks to annoying ads, collecting data and all the other problems people connect with online advertising, this probably isn't a smart move and makes more people switch browsers. Or there will be a fork without this "feature".