PopUp Ad Service Beats PopUp Blockers
Found on Webadvantage on Tuesday, 20 January 2004
A California rich media company has launched the Popstitial, a new way for advertisers and Web publishers to serve popup style advertising to web users who have popup blockers on their computer.
The "Popstitial' has been developed by FPBA Group, a rich-media technology company. While the popstitial doesn't defeat pop blockers, it instead determines whether a popup blocker is being used. If so, Popstitial then serves up a full-page advertisement that can either be a separate ad - using Flash, video, animation or static images - or the same style as the missed pop-up/pop-under.
Great. Just what everybody needed. If people decide not to be flooded with popups, advertisers should respect that. I can only recommend script-based localhost proxies; the possibility to add new rules makes it easy to modify the source of a website before the browser receives it and so eliminate annoying parts.