Rolex Confused About How Spam Works

Earlier this week, we wrote about how fake Rolex spam was surpassing fake Viagra spam. Rolex, obviously, has decided this isn't a good thing, and wants to go after the spammers. Unfortunately, it looks like the lawyers they've hired to do so are a bit clueless. They sent a cease-and-desist letter to a mailing list that received Rolex spam. It's not hard to see how this happened. The mailing list received some fake-Rolex-spam, which was then archived on the web, along with all the other messages on the mailing list. However, the lawyers apparently couldn't figure out the difference between someone sending the spam, and someone receiving the spam, and are threatening the owner of the domain that hosts the list with damages reaching $1,000,000 for diluting their trademark.