RSS Feeds Hunger for More Ads
Found on Wired on Thursday, 14 October 2004
In recent weeks, more companies have started bringing advertising to RSS feeds, the popular platforms for aggregating content from multiple sites in a single place. In the past, RSS feeds have typically been free of ads.
Gary Stein, a senior analyst at JupiterResearch, estimates that less than 10 percent of RSS feeds have ads and noted that no large advertisers have latched onto RSS-based advertising.
So far, forays into RSS advertising have not been flashy. Most ads are text-based and made to be clearly distinguishable from editorial content.
Jason Calacanis, founder of Weblogs, said in an e-mail that most serious blog readers use RSS regularly and that it makes sense to start advertising on feeds along with blog websites.
More unwanted ads in my mailclient. Luckily, users can stop using a RSS if the feed gets too spammy. Besides, I only read the text in the feed instead of downloading the whole side; so advertisers can try to load sites with flash ads, I don't care. Some already advertise and are nice enough to write ADV: into the subject; my script does not even deliver those news. And if nothing else help in the future, I can simply pipe the generated RSS-emails through my spam scanner; just like the daily spam.