Warner Bros. Embarrasses Self, Everyone, With New “Disc-to-Digital” Program

The head of Warner Home Entertainment Group thinks that an easy, safe way to convert movies you already own on DVD to other digital formats is to take your DVDs, find a store that will perform this service, drive to that store, find the clerk who knows how to perform the service, hope that the “DVD conversion machine” is not broken, stand there like a chump while the clerk “safely” converts your movie to a digital file that may only play on studio-approved devices, drive home, and hope everything worked out. Oh, and the good news is that you would only need to pay a reasonable (per-DVD?) price for this pleasure.

Try to picture the real alternative to this hokum – people making their own copies of their movies at home.