Amazon: We're testing a redesign
Found on CNet News on Sunday, 04 September 2011
Oddly for a site that is spectacularly easy to use, this redesign is intended to make it even easier. What could this mean? You could just whisper at the screen and your wishes are granted within 12 seconds?
But please remember, Amazon doesn't really want you to buy CDs and books. It wants you to buy all the more virtual, gadgety things. They're far less bother.
Not everyone is currently privileged to view the new design. An Amazon representative told the Journal: "We are continuing to roll out the new design to additional customers, but I can't speculate on when the new design will be live for everyone."
Amazon has a lot of products and the reviews are interesting too, but more often than not the shop itself isn't any fun to use.