Prepare for the fall of the movie industry

Could Hollywood's century-long grip on the world's entertainment spending finally be loosening, and why? The answer lies in three very different places: popcorn, the internet, and old-fashioned TV.

All the popcorn sounds like a great bonus to have on top of all the ticket sales they must make - but, in fact, popcorn is where much of their profit comes from.

People are just staying away from cinemas and doing something else, whether that's watching TV, surfing the internet, or playing games.

Movies aren't going away - Disney and Fox are here to stay, and I'm sure Avatar 2 and 3 will add a good few billion to global box-office takings - but they're becoming increasingly bland and mindless, and outgunned by the best TV.