What if ISPs had to advertise minimum speeds?

Found on Ars Technica on Tuesday, 17 August 2010
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The Federal Communications Commission reported this week that broadband users see about half the advertised "up to" speeds promised by Internet providers, and similar findings were made earlier this year in the UK.

Hungary faced the same issue and has tried to address it with a novel solution: ISPs must offer guaranteed minimum speeds.

Perhaps they should link the speed and the bill. If your connection speed drops to half, then so will your bill.