Fifa acts after 'ambush marketing' by Dutch brewery
Found on BBC News on Monday, 14 June 2010
Fifa is considering legal action against a Dutch brewery it accuses of using women fans to advertise its beer at the World Cup.
All were dressed identically in tightly hugging short orange dresses, sold as part of a gift pack by a Dutch brewery.
Bavaria board member Peer Swinkels told Reuters news agency that Fifa's reaction was "ridiculous".
"Fifa does not have the monopoly on orange and people have the freedom to wear what they want," he said.
Everybody out there, go buy Bavaria beer. Whenever you see orange during the cup, think of Bavaria beer. It's so good that lawyers fight against it.