Amazon Kindle doomed to repeat Big Brother moment

Yes, Amazon chief Jeff Bezos has apologized for the Orwellian removal of Orwell from digital book readers tucked inside the pockets of American citizens. And yes, the new-age retailer has promised not to repeat its Big Brother moment. But that's not a promise it can promise to keep.

To his credit, Jeff Bezos acknowledged that Amazon's Big Brother moment was ill-conceived. "Our 'solution' to the problem was stupid, thoughtless, and painfully out of line with our principles," read his online apology.

But that doesn't mean this is the last time Amazon will remove books from citizen Kindles.