Amazon blocks Phorm adverts scan
Found on BBC News on Tuesday, 14 April 2009
Amazon has said it will not allow online advertising system Phorm to scan its web pages to produce targeted ads.
Phorm builds a profile of users by scanning for keywords on websites visited and then assigns relevant ads.
Jim Killock, executive director of the Open Rights Group, said: We expect more sites to block Webwise in the near future and also ISPs to drop plans to snoop on web users."
He said other sites - LiveJournal, mySociety and Netmums - had contacted the Open Rights Group to say they too would be blocking Phorm's technology.
Whatever their reasoning is, it's wiretapping; and that's illegal, no matter how you sugarcoat it.