Companies 'ignore email complaints'
Found on ZD Net on Thursday, 06 May 2004
Australian research suggests that about half of complaints emailed to companies fail to be addressed
Melbourne-based online benchmarking company Global Reviews found during a recent research exercise that 50 percent of complaints that it sent to companies via email were "either not addressed or ignored altogether".
In contrast, Global Reviews director, Adir Shiffman, said that businesses were very efficient when it came to handling sales enquiries over the same contact medium.
Schiffman conceded that while the research finding may only have confirmed what many consumers might have expected intuitively, however, he said the inconsistency was noteworthy.
That isn't very surprising at all. Some companies seem only to be interested in sales, not in keeping customers. One lied to me so obviously, claiming their software cannot transfer money back, that I wonder what they think about the intelligence of their customers. There's only one thing to do: never buy there again and tell your friends about it. Of course, let the company know about that too.