Radiohead won't repeat 'In Rainbows' giveaway

Found on CNet News on Tuesday, 29 April 2008
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Radiohead made it official: the band won't be giving away music like it did with the album In Rainbows.

Many music fans had hoped that the band's now famous pay-what-you-want promotion was an attempt by the group to discover a new way to sell music. Now it appears Radiohead at best was after publicity.

Nine Inch Nails, led by Trent Reznor, followed Radiohead by offering the digital version of the album Ghosts I-IV for free as well as charging for premium versions. Reznor said last month that to that point the album had generated 781,917 transactions and $1.6 million.

"I think the way (Radiohead) parlayed it into a marketing gimmick has certainly been shrewd," Reznor said.

Funny, they offererd their work for free and now complain that a lot of people did not pay anything. Welcome to reality.