Kill the DRM, say retailers

The Entertainment Retailers Association are begging Hollywood and the record companies to stop installing DRM and making their products impossible to sell.

The organisation says that draconian DRM technologies, not P2P piracy, is responsible for the slow growth in the market.

It is getting so silly now that incompatible DRM formats are making punters wonder if content will even work on their machines.

As a result, the ERA says, customers are seeing file sharing and pirating an easier and safer option than buying legitimate content.

As CD and DVD retailers move towards the Christmas rush, early sales this season are slower, something that music industry will probably put down to an increase in piracy and look for harsher forms of DRM.