Why Music Really Is Getting Louder

Artists and record bosses believe that the best album is the loudest one. Sound levels are being artificially enhanced so that the music punches through when it competes against background noise in pubs or cars. 'Geoff Emerick, engineer on the Beatles' Sgt. Pepper album, said: "A lot of what is released today is basically a scrunched-up mess. Whole layers of sound are missing. It is because record companies don't trust the listener to decide themselves if they want to turn the volume up." Downloading has exacerbated the effect. Songs are compressed once again into digital files before being sold on iTunes and similar sites. The reduction in quality is so marked that EMI has introduced higher-quality digital tracks, albeit at a premium price, in response to consumer demand.'