Microsoft wants you to use its photo file format
Found on The Inquirer on Wednesday, 07 March 2007
The software firm famous for its proprietary file formats said it wants its HD Photo file format to be a standard for digital photography.
Microsoft got its best spinning machine out of the cupboard to explain what HD Photo is: "This new, next-generation digital image format offers the best solution for digital image editing and storage and unlocks the potential for digital photography on devices, applications and services."
The Vole claims HD Photo is twice as efficient as JPEG at compression and has less "damaging artefacts".
Just like the wmv and wma, which included DRM. Now imagine you take some photos and are allowed to view them 3 times only. I'll keep on using jpg, even if it is lossy; for lossless needs, there's tiff and also the raw format of your camera.