Firefly Fans Fight Back Against Universal
Found on Slashdot on Friday, 27 October 2006
What happens when a film studio and a fanbase get into bed? Fans of Joss Whedon's Firefly, and the movie by Universal Studios - Serenity - are not amused. After being encouraged to viral market Serenity, the studio has started legal action against fans (demanding $9000 in retroactive licensing fees in one case and demanding fan promotion stop), and going after Cafepress. The fans response? Retroactively invoice Universal for their services.
Use fans, make profit, throw fans away (and sue them). That's everyday action for the entertainment industry already.