The Netherlands’ national airline is encouraging people not to fly

Found on Quartz on Sunday, 07 July 2019
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In a June 29 open letter from its CEO, Pieter Elbers, the airline invited air travelers to make “responsible decisions about flying,” and encouraged customers to invest in the airline’s carbon offsetting scheme, CO2ZERO.

Environmentally conscious customers, especially in Europe, are increasingly opting out of flying, which contributes about 2.5% of global emissions.

When you can fly around for pocket change, then something has clearly gone wrong.