Amazon will no longer sell Chinese goods in China

Found on CNN on Saturday, 20 April 2019
Browse Internet

Amazon first entered the Chinese market 15 years ago, when it acquired an online book retailer, but it has struggled amid fierce competition. Research suggests that the company's market share in China was miniscule compared to local rivals.

"There is too much domestic competition and Amazon lacks the kind of brand awareness that Tmall or have," said Ben Cavender, an analyst at China Market Research Group. "That leaves Amazon in a position where it has to spend a lot of money to acquire customers while also competing aggressively with multiple strong players on price."

Amazon is not even a good shop and can only exist because with its current market position it's hard for competition to grow. It's shop itself is rather awful: a ridiculous lack of fine-grained search options meets an inconsistent UI layout; and let's not forget that a product is sometimes cheaper if you order it directly from the seller's own shop.