83% Of Consumers Believe Personalized Ads Are Morally Wrong, Survey Says

Found on Forbes on Sunday, 10 February 2019
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A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical.

"Companies must acknowledge and protect consumers’ right to privacy while considering the impact of emerging technology," the report reads.

Yet Facebool, Twitter and other resellers of personal data continue to grow because people keep signing up.