What's in a name? For Cambridge Analytica, about a quid apparently
Found on The Register on Tuesday, 17 July 2018
The firms – Cambridge Analytica, SCL Elections, SCL Group, SCL Commercial, SCL Social and SCL Analytics – were all too heavily associated with the furore surrounding an app that sucked up information on 87 million Facebook users to continue operating. Similarly, Cambridge Analytica US and SCL US both filed for bankruptcy.
The administrators said that the initial plan was to try and sell off the firm, sending an "email taster" to about 18,000 prospective buyers, along with marketing pushes on social media. Sales details were sent out to 13 parties and four offers were received.
Nobody will buy anything from this massive failure; you'd have to put money on top to make someone take it.