How product placements may soon be added to classic films
Found on BBC News on Monday, 26 April 2021
Items can be digitally added to almost any movie or TV show. For example, advertisers could put new labels on the champagne bottles in Rick's Cafe in Casablanca, add different background neon advertising signs to Ocean's 11, or get Charlie Chaplin to promote a fizzy drink.
Ryff can do this if you are watching a film on a laptop, smartphone or smart TV, by tracking what you previously bought or looked at online. It works in the same way that online adverts pop up on websites based on your past purchasing or viewing history.
What an ugly new future. You thought you could escape the advertising industry, and then they start to abuse classics to shove their junk down your throat.