GeForce Now’s paid subscription is doubling in price

Found on Polygon on Tuesday, 06 April 2021
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Nvidia is effectively doubling the price of GeForce Now, its cloud streaming service. The company will add a new subscription tier on Thursday called Priority membership, which will cost $9.99 a month or $99.99 a year, Nvidia announced in a blog post.

Before Thursday’s membership changes, Nvidia offered two options for GeForce Now users. The free tier only required an Nvidia account, but limited playtime to one-hour sessions. The Founders tier, which cost $4.99 per month or $24.99 for six months, provided players with “priority access” to cloud servers, sessions of up to six hours, and ray-traced graphics.

Introduce it cheap to get users, then raise prices; and if too many cancel, drop the service completely and restart with the next.