Instagram tests hiding Like counts globally

Found on Techcrunch on Friday, 15 November 2019
Browse Internet

Instagram tells TechCrunch the hidden Likes test is expanding to a subset of people globally. Users will have to decide for themselves if something is worth Liking rather than judging by the herd.

The expansion raises concerns that the test could hurt influencers and creators after a study by HypeAuditor found many of them of various levels of popularity lost 3% to 15% of their Likes in countries where Instagram hid the counts.

If you get hurt by disabling the sheep count which makes users only like you because others did too, then you are just being pulled from the land of make believe into reality.