Google to restrict modern ad blocking Chrome extensions to enterprise users

Found on 9to5 Google on Thursday, 30 May 2019
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With the Manifest V3 proposal, Google deprecates the webRequest API’s ability to block a particular request before it’s loaded.

Google is essentially saying that Chrome will still have the capability to block unwanted content, but this will be restricted to only paid, enterprise users of Chrome. This is likely to allow enterprise customers to develop in-house Chrome extensions, not for ad blocking usage.

For the rest of us, Google hasn’t budged on their changes to content blockers, meaning that ad blockers will need to switch to a less effective, rules-based system, called “declarativeNetRequest.”

Blocked ads are a loss of money for Google. It's not much of a surprise that Google does not like them. Floods of ads and popups could be just what is needed to anger the Chrome users so Google rethinks its decision.