Most shoppers mistrust influencers, says survey

Found on BBC News on Saturday, 29 December 2018
Browse Internet

In the research for BBC Radio 4, 82% of people who took part said it was not always clear when an influencer had been paid to promote a product.

The growth of social media over the past decade has changed marketing and advertising in many ways. A major part of that has been the rise of "social influencers".

The top 10 beauty influencers are all earning hundreds of thousands of pounds from their online posts.

When it comes to classic TV, everybody is annoyed by ads and switches to another channel. Online, people install popup blockers to avoid ads. At the same time, they follow the next generation salesmen who are touting products nobody needs. Billy Mays would be so happy.