Microsoft to offer paid Windows 7 Extended Security Updates

Found on ZD Net on Sunday, 09 September 2018
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The paid Windows 7 Extended Security Updates (ESUs) will be sold on a per-device basis, with the price increasing each year.

"We want to encourage people to get off Windows 7, but we want to make it more than something punitive," he said.

Not punitive? After forcing Windows 10 down the throats of users by annoying them with endless upgrade notices?