MoviePass is going to start charging more for popular movies next month

Found on Quartz on Monday, 25 June 2018
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The movie-ticket subscription service, which charges $9.95 per month to see a movie a day in the US, will start surge pricing on popular movies next month, Business Insider reported.

The news comes as MoviePass’s parent company, Helios and Matheson Analystics, revealed in a filing on today, June 21, that it was spending cash quickly and may need more than $1.2 billion in additional capital to keep MoviePass, and its various ventures, afloat.

Someone came up with a really bad business plan. Nobody sane would invest a single cent into such a money grave.