Microsoft Introduces Cloud Database Backup Service for SQL Server

Found on eWEEK on Monday, 11 June 2018
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This approach frees administrators from managing backup agents, servers, storage and other components that are typically required to maintain database backups and recover data when disaster strikes, explained Anurag Mehrotra, a Microsoft Azure Backup program manager, in a blog post.

Looks like you can sell everything if you just slap a "cloud" sticker onto it.